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ShopWiki Launches - Next Gen Shop Engine

I'm clearly biased, but I'm thrilled that my brother Kevin (former CEO of Doubleclick) officially launched a new venture today, an innovative shopping search engine called Shopwiki.  Co-founded with Dwight Merriman (former CTO and co-founder of Doubleclick), Shopwiki is addressing the large, but fast growing commerce market by offering unbiased results, comprehensive site coverage and additional editorial information through what I think is the most innovative use of a wiki since Wikipedia. 

What's great about this sector is that the top 3 players (Pricegrabber, Shopping, Shopzilla) were sold for around $500M each (see Forbes article here), but if you ask most women (who control household shopping dollars), they will usually tell you they don't use shopping engines, making this segment feel like search did a few years ago - it's big, but will be much bigger going forward, and I think Shopwiki is clearly differentiated from the others.

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