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Firmware Updates - Treo 650 is brutal

Just found out there is a firmware update for my relatively new Verizon Treo 650.  Well, after almost 45 minutes, and a lot of agony, I've been able to upgrade it.  They simply have to make it easier to do this - no consumer who doesn't work in the tech business will ever update their firmware unless it's as easy as Apple makes it with iTunes/iPod updater - will any manufacturer honestly admit what percentage of their purchasers actually takes advantage of these updates?  How many of us know it will be one of our tasks whever we visit our parents, along with cleaning off the spyware and adware from their PC's?

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